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WELCOME TO MOJA

Moja is a digital marketplace that helps African entrepreneurs sell their products and services online using their mobile phone.

So, whether you’re starting a new business or digitizing an existing one, Moja will increase your opportunities, expand your capacity, and help you flourish.

Why install the Moja app now

INCREASE YOUR SALES

Moja serves as a dynamic digital marketplace, facilitating the seamless exchange of a wide range of goods and services between buyers and sellers.

GROW YOUR BUSINESS NETWORK

Moja fosters connections between buyers and sellers while also facilitating networking opportunities among entrepreneurial individuals with shared interests.

DEVELOP BUSINESS SKILLS

Gain crucial business expertise and insights by immersing yourself in interactive online learning platforms designed to enhance your professional capabilities.

ACCESS MONEY AND TOOLS TO GROW YOUR BUSINESS

Gain access to financial resources and essential tools necessary for expanding and nurturing the growth of your business effectively.

DISCOVER NEW JOB OPPORTUNITIES

Explore an array of fresh career prospects and openings, enabling you to broaden your professional horizons and advance your aspirations.

Moja Vision

To empower African entrepreneurs through digital trade, education, business networking and financial inclusion. We help African SMEs flourish and assist in creating new jobs.

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How Moja is changing lives of African entrepreneurs

African Culture Sandals

Cape Town, South Africa

Lucy has been running her stall at the Greenmarket Square in Cape Town since 2008. The historical Greenmarket Square is the place to be for African art, music, paintings, clothes and handcrafted goods. It is the social centre for informal traders in Cape Town. Every morning Lucy pulls her cart loaded with...

Selasie Farms & Groceries

Accra, Ghana

Fafali Azaglo began Selasie Farms & Groceries after experiencing a series of dreams about products that she could make. Those dreams became reality when she started her business by selling products to her neighbors and employees at local government offices. As Fafali sold her products door-to-door...

Carton Manufacturers Ltd

Nairobi, Kenya

Michael Kaungu’s entrepreneurial journey is a circuitous one. Formerly, he was a distiller of various spirits, gin, vodka, and whiskey. His low price point was a plus, and quality wasn’t a factor for many of his customers. But his youngest daughter was embarrassed by her father’s occupation and lied about it to her friends...

Maffliet Beadwork

Cape Town, South Africa

Nicolas Nyamari was born and raised in Mombasa, a beautiful town on the East coast of Kenya. He worked there as a trader running a stall in the local market, selling goods his friends and family crafted by hand. After the unfortunate bombing at a local hotel, tourists stopped visiting the market and his business died ...

Nokware Skin Care

Ghana

Ghanaian Founder and CEO Tutuwa’s great-grandmother was a beneficiary of generations of African women who passed on the wisdom of ages—how to make skincare products using traditional African herbs and oils, and trading them for barter. She knew for instance, to mix Neem leaves with her oils when her skin ...